This comprehensive text introduces students to both the art and science of ornamental horticulture. The book includes equal coverage of such diverse topics as science, crop production, craftsmanship, and business management skills. From this balanced perspective, the student gains an appreciation for the value of the diverse segments of ornamental horticulture. In addition, the text offers students a realistic view of the business skills required to be successful in ornamental horticulture. Such pedagogical features as extensive illustrations, objectives, and review questions help students monitor their progress. This unique text gives students a well-rounded view of both the art and science of ornamental horticulture to prepare them for careers in this exciting industry.