The Living Room Candidate

Description

The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.

Requirements

Computer, Internet, Java, Adobe Flash Player

21 Tags

0 Learning Standards

This Resource has not been aligned to any learning standards.

12 Keywords

Campaign Source History Primary Election Social Sciences and History Primary Source Commercial Vote Social Studies Advertisement President
#Campaign #Source #History #Primary #Election #SocialSciencesandHistory #PrimarySource #Commercial #Vote #SocialStudies #Advertisement #President

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