Sports and Entertainment Marketing

https://www.bookshare.org/browse/book/182029

Description

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Creator: Dotty Boen Oelkers

Publisher: Thomson South-Western

Submitter: Bookshare.org

Last Updated: 6/24/2015

Rights: Read the Fine Print

19 Tags

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English

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Reading Material

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Student

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4 Keywords

Educational Materials Sports Nonfiction Business and Finance

#EducationalMaterials #Sports #Nonfiction #BusinessandFinance

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